Hey, that's new!

A quick look at when teams give their brand a refresh.

Golden State Valkyries logo from 2015 onwardsNew 2025

Golden State Valkyries

Unlike Toronto, Golden State chose to go with a name and overall vibe that aligned with their borther-team the Warriors in the NBA.

They made it their own with the V-shaped crest and distinct black and lilac colour scheme. I really expected them to use the same colours as the Warriors, but the black/lilac is quite nice.

Overall the stretch of the Valkyries name and the logo really drive home how poor Toronto's newly revealed effort is. But not to be outdone, the Valkyries reveleaed their inaugral jerseys, and tried to go with the "big logo in the middle" approach of the Warriors and it doesn't really work. The combo of big central logo, sponsor centered below, and number off to the side makes them look a bit haphazard. Maybe they could have tried to work the number into the logo like the Warriors do, but it would have been cramped, a better option would be to have not included the full logo (the wordmakr on its own is strong enough), and instead used the logo as a more subtle design element.

Also don't really like the white trim on the black jersey. I would have gone full lilac-on-black, and lilac-on-white (or maybe black-on-white) for the two jerseys. They've still got their third jersey to reveal at a later date, so fingers-crossed they are a completely lilac jersey with black trim and details.

2024.05.14USABasketballNew
New York Jets logo from 2019-2023Old 2019-2023
New York Jets logo from 2024 onwardNew 2024

New York Jets

The Jets are going back to the futrue with their new look, revealing this new logo alongside their throwback-inspired uniforms for 2024 and beyond.

The logo is a tightened-up version of the log they used from the late 70s through the mid-90s.

2024.04.19USAAmerican FootballRefresh
Las Vegas Aces logo from 2018 to 2023Old 2018-2023
Las Vegas Aces logo from 2024 onwardNew 2024

Las Vegas Aces

Fresh off back-to-back WNBA Championships the Las Vegas Aces have completely uncessarily refreshed their brand.

The Aces have had one of the best colour palettes in the league with their 'very Vegas' black/gold/red, and ownership has decided "nah, let's just make them black and grey".

You might ask why, and that's fair, I think most people are, but the reason is simply because their owner Mark Davis also owns the Las Vegas Raiders of the NFL. I didn't say it was a good reason.

It does look like they might still keep a red jersey in their rotation for the coming season which is one small thing to cling to I guess.

Maybe more interestingly this returns the team to the colours they wore from 2003 to 2017 while they were the San Antionio Stars/Silver Stars.

2024.03.06USABasketballRefresh
LA Clippers logo from 2015 to 2024Old 2015-2025
LA Clippers logo from 2024 onwardNew 2024

LA Clippers

I had been very worried that the Clippers were going to move into their massive new shiny arena next season with their currently awful brand, thankfully that's not the case.

They have returned the nautical imagery to their logo set ... yes Internet, a Clipper is a ship, it's shocking how many basketball fans, even Clippers' fans apparently didn't know that.

The front-on angle of the ship they chose for the primary logo is a little odd, but it is at least a ship, and there is also the compass elemetns that they're worked into each of the logos in the new set.

Along with the logos they've also refreshed the jerseys, reinstating a modernised-version of the classic 'Clippers' script across the chest, and an updated colour set with a new darker blue, red, and a lighter/brighter blue as a highlight colour. I do wish they've gone with baby blue and and a more orangey-red, but can't win 'em all.

2024.02.27USABasketballRefresh