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Brisbane Roar

I can't actually find anywhere to confirm if this change from orange/black to orange/maroon is a permanent change, or simply a variation they're using this season as part of their 20th anniversary.

I'm not the biggest fan of how the orange and maroon look side-by-side, but it does tie the team back to Queensland a little more which is something fans have wanted since the new crest was first introdcued a decade ago.

St Kilda Saints

Everyone, not just Saints fans, got nervous when reports of St Kilda updating their logo surfaced. It's not as though it is a spectacular logo, but it is beloved and has been their identity for 30 years.

Thanksfully they haven't departed too significantly with the redesign, with the most significant change being the "reduction" of the ribbon and swapping the motto fot eh year of establishment — which not everyone is a fan of. They've also updated the logo to include the full "St Kilda" name instead of "St K.F.C.", and thickened up the main outline which will help across smaller digital uses.

It's a clean refresh, refined enough to feel modern, yet similar enough to feel classic.

Gold Coast Suns

The Suns had one of the worst logos in the AFL, generic and with bizzare serifs on the "U" and "N". The "GC" part had poential that they could have explored further as part of a redesign. I think for most a rebrand couldn't come fast enough…

Unfortunately they've failed. Spectacularly.

Aside from still being quite generic, they say it is a ball, and the sun, and the letter "S", and that the letters "G" and "C" are hidden in there too. Apparently.

It's also monochrome red, which in their wisdom they have desied to use on a solid red background both on their new jerseys, but also on wider branding across web and merch and everything in-between. Seriously, they are selling red merchandise with a red logo on it. I thought it was a joke.

They've also changed their shade of yellow to a fade shade, which just doens't work, and gone with a blue logo on a yellow jersey for their alternate strip.

They've completely fumbled their chance to embrace the strong, vibrant yellow and red palette they had before, and the opporunity to lean into anything remotely representing the Gold Coast.

It's work like this that genuinely makes me question the agencies these teams choose to work with.

Adelaide Crows

I've never liked the old Crows logo, it was weirdly unbalanced, the lack of contrast in the crow's head just turns it into a random spiky shape and anything other than relatively large sizes.

The new logo hasn't been without its critics, but I'm not really sure why, I think its a huge improvement. It calls back to their older logo, the colours are better, the overall blaance feels better, and it looks like a crow.

Probably my only critique would be the kerning on "Adelaide" just not feeling quite right, but thats a small thing.

Melbourne United

When the Melbourne Tigers rebranded as Malbourne United a decade it wasn't the most popular decision. Honestly I still don't entirely understand it given that the Tigers were an iconic part of the NBL for so long.

The new logo is a little more grown up, they've refined the "M" icon, fully introduced the brighter cobalt blue what they'd already been using in brand elements and jerseys for a few years, and dialled up the prominence of the "United" name (I never liked how it was abbreviated as "Utd." on the original logo).

They've also included a representation of Bunjil (a wedge-tailed eagle, pays respect to First Nations peoples, particularly the Wurundjeri Woi-wurrung people) at the bottom of the new logo (and also a version as a standalone secondary logo), which to be honest you're probably going to miss unless you read their marketing material on the brand refresh.

New York Jets

The Jets are going back to the futrue with their new look, revealing this new logo alongside their throwback-inspired uniforms for 2024 and beyond.

The logo is a tightened-up version of the log they used from the late 70s through the mid-90s.

Las Vegas Aces

Fresh off back-to-back WNBA Championships the Las Vegas Aces have completely uncessarily refreshed their brand.

The Aces have had one of the best colour palettes in the league with their 'very Vegas' black/gold/red, and ownership has decided "nah, let's just make them black and grey".

You might ask why, and that's fair, I think most people are, but the reason is simply because their owner Mark Davis also owns the Las Vegas Raiders of the NFL. I didn't say it was a good reason.

It does look like they might still keep a red jersey in their rotation for the coming season which is one small thing to cling to I guess.

Maybe more interestingly this returns the team to the colours they wore from 2003 to 2017 while they were the San Antionio Stars/Silver Stars.

LA Clippers

I had been very worried that the Clippers were going to move into their massive new shiny arena next season with their currently awful brand, thankfully that's not the case.

They have returned the nautical imagery to their logo set ... yes Internet, a Clipper is a ship, it's shocking how many basketball fans, even Clippers' fans apparently didn't know that.

The front-on angle of the ship they chose for the primary logo is a little odd, but it is at least a ship, and there is also the compass elemetns that they're worked into each of the logos in the new set.

Along with the logos they've also refreshed the jerseys, reinstating a modernised-version of the classic 'Clippers' script across the chest, and an updated colour set with a new darker blue, red, and a lighter/brighter blue as a highlight colour. I do wish they've gone with baby blue and and a more orangey-red, but can't win 'em all.

AFC Bournemouth

The club are insisting that despite this new design leaking that they aren't changing their logo, simple 'securing designs for other future uses'.

This new logo calls back to the design they used briefly in the early 80's, but it hasn't been super well received by fans who prefer the current logo — a version of which has been in use continuously since the early 70's with the exception of the aforementioned early 80's Cherries badge.

The skeptic in me says that they fully intened for this to be their new logo and furiously backpeddled when it leaked to less than favourable reviews.

As someone with zero attachment to the club? I actually kind of like the leaked logo...

Canberra Raiders

Having only tweaked the colours and simplified their logo back in 2020, the Canberra Raiders have taken it a step further with this latest iteration.

The navy is more saturated, as is the much deeper green — although the old green feels more classic 'green machine Raiders' to me.

The overall silhouete is near identical but everything has been simplified, less strokes, less jagged beard bits, less detail on the viking helmet.

It's a decent update that definitely helps its clarity at smaller sizes.

Queensland Firebirds

The old logo was feeling a little dated, and a little like the Firefox logo if we're being honest. The new logo is really simple, it keeps the same 'firebird' but reduces it to a single-colour silhouette.

I can see the direction they were taking, but it feels like a miss. The logo now kind of looks like a purple venus fly trap.

I think there is probably a good logo hidden somewhere in-between these two, that has the modern simplicity of the new logo but the 'fire' of the old one.

Manly Warringah Sea Eagles

Having last updated their logo when they returned as a solo enetity after their "Northern Eagles" joint-venture with the Bears fell apart at the end of 2002, the See-Eagles were probably overdue for a refresh.

Like most other recent rugby league logo updates, this one again seems driven by a goal of simplifying things to work at smaller sizes. Gone is the full in-flight sea-eagle that they've used in some shape or form for most of their history, and in its place just the eagle head, now in a simple two-colour silhouette, remains.

There is a bit of a hidden 'M' in the feathers at the bottom of the head, but I don't know if that was fully intentional or if it is just an happy accident.

Canberra United

Canberra United are the only club in the A-Leagues that are only in the A-League Women, and they've been long overdue for refesh for a long time.

The abstract Parliament House element is now even more abstract, so much so that I'm guessing 99% of people probably won't notice it (and making the 'flagpole' green is an odd choice).

It's a strong update all around, and fits much better in 2023 than the logo it replaced.

Gold Coast Titans

The Tians had used the same primary logo from their inception, so they were due for an update, but they got it wrong. Real wrong.

It's clear they wanted something simpler, but this just isn't it. They could, and probably should, have used the 'titan' from the original logo and just cleaned hinm up and simplified/changed the colours, because the new 'titan' they've come up with is not great ... there is a ballence somewhere between the new and old, and they didn't find it.

Wests Tigers

You can definitely see the evolution in this logo, the same general tiger gesture is still there, but its all just cleaner.

the detail has been dialled back a bit, it is now much less busy, and the line weights are all chunkier making it stronger and, most importantly, much clearer at small sizes.

The black 'V' and floating tiger paws always looked weird in the old logo, so I'm glad they're gone.

Sydney Swans

The Swans red 'V' logo is a classic, and they could have easily messed this up, but thankfully they didn't.

What we got is a more prominent, and detailed, Swan over the same red 'V'. The very clear Opera House motif from the old logo is gone in favour of a more subtle representation in the featers on the Swan — probably in response to the increased fee that the Sydney Opera House Trust has introduced for the use of the Sydney Opera House 'shape' in logos.

They have, thankfully, kept the Opera House in the 'V' on their guernsey.

Newcastle Knights

It's a little disappointing to see the classic blackletter=style 'Knights' script retired, it would have been nice if they'd been able to keep it but modernise it slightly rather than lose it entirely.

The Knight, now facing to the right for the first time, has also bee simplified bringing it closer to the version that they used between 1998 and 2007.

I'm not sure they needed to drop the 'Newcastle' from the logo, or why exactly they did that.