Hey, that's new!

A quick look at when teams give their brand a refresh.

Canberra Raiders logo from 2020-2023Old 2020-2023
Canberra Raiders logo from 2024 onwardNew 2024

Canberra Raiders

Having only tweaked the colours and simplified their logo back in 2020, the Canberra Raiders have taken it a step further with this latest iteration.

The navy is more saturated, as is the much deeper green — although the old green feels more classic 'green machine Raiders' to me.

The overall silhouete is near identical but everything has been simplified, less strokes, less jagged beard bits, less detail on the viking helmet.

It's a decent update that definitely helps its clarity at smaller sizes.

2023.10.31AustraliaRugby LeagueRefresh
Manly Warringah Sea Eagles logo from 2003 to 2023Old 2003-2023
Manly Warringah Sea Eagles logo from 2024 onwardNew 2024

Manly Warringah Sea Eagles

Having last updated their logo when they returned as a solo enetity after their "Northern Eagles" joint-venture with the Bears fell apart at the end of 2002, the See-Eagles were probably overdue for a refresh.

Like most other recent rugby league logo updates, this one again seems driven by a goal of simplifying things to work at smaller sizes. Gone is the full in-flight sea-eagle that they've used in some shape or form for most of their history, and in its place just the eagle head, now in a simple two-colour silhouette, remains.

There is a bit of a hidden 'M' in the feathers at the bottom of the head, but I don't know if that was fully intentional or if it is just an happy accident.

2023.10.16AustraliaRugby LeagueRefresh
Wests Tigers logo from 2022 onwardRegular 2022
Wests Tigers 25 years logo for 2024Special 2024

Wests Tigers — 25 years

The Tigers are commerating the 25th year of their joint-venture in 2024 and have unveiled a special logo to mark the occassion.

It takes their current primary logo, itself only recently refreshed, and places it upon a reasonably generic shield with a '25 years' ribbon across the bottom.

It might have been nice to see some elements of the Balmain or Western Suburbs history incorporated into the design.

2023.10.03AustraliaRugby LeagueSpecial
Gold Coast logo from 2007 to 2021Old 2007-2021
Gold Coast logo from 2022 onwardNew 2022

Gold Coast Titans

The Tians had used the same primary logo from their inception, so they were due for an update, but they got it wrong. Real wrong.

It's clear they wanted something simpler, but this just isn't it. They could, and probably should, have used the 'titan' from the original logo and just cleaned hinm up and simplified/changed the colours, because the new 'titan' they've come up with is not great ... there is a ballence somewhere between the new and old, and they didn't find it.

2021.10.21AustraliaRugby LeagueRefresh
Dolphins logo from 2021 onwardNew 2021

Dolphins

The most controversial aspect of the Dolphins brand is that they chose to be just "The Dolphins" and not "Redcliffe Dolphins" which itself was already a rather strong, well-known identity in rugby league circles.

The dolphin itself is significantly less cartoony that the one that the Recliffe Queensland Cup side, but also stuck somewhere awkwardly between 'to anatomically correct' and 'not simple enough.

I think it will be hard to convince them to re-include 'Redcliffe', or any other locatilty, back into their name, but I can definitely see the logo being tweaked inside the next 5 years even if its only to improve its visibilty in small online uses.

2021.10.15AustraliaRugby LeagueNew
Wests Tigers logo from 2005-2021Old 2005-2021
Wests Tigers logo from 2022 onwardNew 2022

Wests Tigers

You can definitely see the evolution in this logo, the same general tiger gesture is still there, but its all just cleaner.

the detail has been dialled back a bit, it is now much less busy, and the line weights are all chunkier making it stronger and, most importantly, much clearer at small sizes.

The black 'V' and floating tiger paws always looked weird in the old logo, so I'm glad they're gone.

2021.10.06AustraliaRugby LeagueRefresh
Newcastle Knights logo from 2008 to 2019Old 2008-2019
Newcastle Knights logo from 2020 onwardNew 2020

Newcastle Knights

It's a little disappointing to see the classic blackletter=style 'Knights' script retired, it would have been nice if they'd been able to keep it but modernise it slightly rather than lose it entirely.

The Knight, now facing to the right for the first time, has also bee simplified bringing it closer to the version that they used between 1998 and 2007.

I'm not sure they needed to drop the 'Newcastle' from the logo, or why exactly they did that.

2019.09.17AustraliaRugby LeagueRefresh