New 2024Tasmania Devils
Honeslty, revealing the logo for the 19th AFL team a full 4 years before they are expected to join the league seems like slightly jumping the gun, but here it is!
They've said that "’brushstroke’ style represents the culture of craftsmanship", "helps create a ‘windswept’ effect" and "represents our vast and rugged native wilderness" ... which to me sounds like the sort of thing marketers make up once they're presented with the design.
It's definitely a unique look in comparison to the other AFL teams, which isn't necessarily a bad thing, and at the very least they didn't mess around with the colours and gave us the green, yellow and red (or myrtle, primrose and rose, if you prefer) we all expected.
But it does feel quite busy, and in a landscape where so many team logos are being pared back to work in smaller — digital — applications, this one goes in the opposite direction. Without a distinct, recognisable silhouette its mostly disappears on darker backgrounds (like their jumper), and on light backgrounds looks more like a green tornado than a devil ... but maybe that isn't entirely accidental.
Also unveiled was their inaugural jumper, which is essentially the exact same myrtle with yellow map of Tassie and a red 'T' that other Tasmanian rep side have been using for years, just with a slightly more simplified/geometic map of Tassie, it's ok, but I kind of wish they'd done something different.
Overall it feels like an easy opportunity has been missed to craft a Tassie Devil logo that fits perfectly into the distinctive shape of Tasmania, but they won't take to an AFL field until 2028 so there's always time to tinker...